PROJECTS
Promotions
Our advertising and promotional strategy is different, we wish to create somewhat an all embracing public relations programme that will succeed at all level. Based on impact philosophy again, we will go for full page in publications on a now and then basis rather than a regular schedule of small ads. We shall do a good mix. We will appear on entertainment programmes on Television, Radio and the Tabloids, BRT Bus, Bus-stops, Billboards.
We want that impact to draw attention to our sponsors.
PRE-EVENT BRANDING
TVC
TVC running on event programme 4 times a day for 4 days preceding event.
Jingles
Radio jingles and hypes running 10 times a day for 4 weeks preceding event.
BILLBOARD
Strategically positioned on the mainland, and on the Island.
MEDIA ENGAGEMENT
Appearances on the most watched TV talk shows with Wale Macaulay and Femi Macaulay as arrow heads.
MEDIA ENDEARMENT
Press conference and press hype involving dailies, soft sell and special interest magazines.
BRT BUS
Large posters carrying sponsors logo on BRT buses and at specific bus-stops on strategic routes.
MERCHANDISING
Macaulay Heritage Foundation will capture the play and the Original songs on CDs and DVDs for posterity. These will be sold at venues and all over the world where agreements are reached with any interested marketers.
The plan is to ultimately shoot a movie of the play with the original sound track as score for the movie.